Ways To Ask
When you register for a Team Hope Walk, you are set up with your own DonorDrive personal fundraising page, which can be linked to a team page if you are part of a team. Here you can:
- Share your personal story.
- Keep track of donations you’ve received and see who has donated.
- Send emails and email blasts to your family, friends, and other contacts to let them know you are walking and why you need their support.
- Link your personal fundraising page to your social media accounts and post to Facebook, Twitter, LinkedIn, Instagram, etc.
Social Media Outreach
One of the best ways to spread the word about your participation in a Team Hope Walk is to use social media. Share why you are walking and a link to your personal fundraising page on Facebook. Tweet for more donations. Blog about your experience as a walker on Tumblr. Post your walk fundraising skills and experience on LinkedIn. Create a widget for your DonorDrive personal fundraising page. Below are some specific tips to maximize your participant and team fundraising efforts through Facebook and Twitter.
When it comes to Facebook, make sure you:
- Share your fundraising page on Facebook Walls, Pages, and Groups. In the realm of Facebook, there are many places you can share your fundraising page, be it on your own Facebook wall, a friend’s wall, an official Facebook page, and/or a Facebook Group. Ask your friends to “Like” it to raise more awareness!
- Post a link to your personal fundraising page on a regular basis. Don’t post too often, but once a week or every two weeks leading up to the day of the walk is a great schedule. Make sure you post why you are walking, or a statistic about HD, along with a link to your online personal fundraising page.
- Harness the “social” side of social media. Someone is more likely to make a donation to a person they know or someone their friends know. Ask your friends to help spread the word, and see how many times you can get your message shared.
As a fundraiser, Twitter is a tool that should not be over looked. Here are 5 “don’ts” when sharing your fundraising page on Twitter:
- Don’t be vague with your tweets. Make sure you are properly communicating what it is you are doing and what you’d like your audience to do. When competing for individuals’ attention you can’t afford to be vague. Tweets must be mindfully crafted due to the 140-character limit. Example Tweet: “HD affects 30,000 people in the US, including my mom, brother, and sister. I walk for them. Donate to my page http://goo.gl/yzXj9f”
- Don’t forget to use hashtags. Hashtags are a great way to add your tweet to a larger, on-going Twitter conversation. Once you tag a tweet with a hashtag, it’ll appear categorized in the unique feed with other tagged tweets. Consider the tweet “Half way done with my #nycthw fundraising goals! myfundraisingpagelink.com.” By including a hashtag, your post will then be categorized and search-able under the #nycthw hashtag. Tweet to those who care most.
- Don’t stress about asking to be shared. Ask your Twitter followers to share your message. Remember that your audience has their own unique audience as well. Even if you land just one retweet, it could potentially mean a whole new network of supporters. Be honest and sincere and you should be fine connecting with others. That’s exponential growth!
- Don’t be afraid to tweet more than once. Chances are not everyone will get to see your tweet the first time. It is important to send new tweets every once in a while so that you stay fresh in your audience’s mind and guarantee that everyone has had a chance to read your message. Know that all your tweets don’t have to revolve around a single call to action. If anything, tweet about 4 times a day with a link to your fundraising page and the rest to simply engage your network.
- Don’t forget to add a link to your fundraising page in your tweets. Tweets are about context. Give your network a call to action and help direct them by using a link. This way they are more likely to support your efforts.
A widget is a useful application you can embed on your social media pages, blogs, or other webpages that you can use to increase traffic to your online personal fundraising page, generating more awareness and donations! To create a widget and see examples, go to http://www.widgetbox.com/widgets/make/.
In fundraising, one of the most effective ways to ask for a donation is to ask in person. Your chances of actually getting a donation are greatly enhanced by making a request face-to-face. It is hardest to say “no” to someone’s face, especially a face with a smile.
Phone calls are a great way to ask family members and close friends who don’t live near you to donate. You can also reach out to local businesses over the phone as well.
Letter Writting Campaigns
A letter writing campaign can be just as personal as a face-to-face ask, and is a great alternative to phone calls to those who are far away. Tell your personal story: why are you walking and why is this cause so important to you? Once you’ve written your letter, make as many copies of it as you need and send it out to everyone you know. Some ideas of to whom you can send letters include:
Parents / Grandparents / Cousin / Aunt / Uncle / Friends / Co-Workers / Dry Cleaner / Decorator / Church or Synagogue Members / Coach / Contractor / Banker / Local Businesses / Roommates / Doctor / Dentist / Neurologist / Teacher / Nursing Home